Whatever misgivings you might have about the state of the current advertising industry, you can't deny that we have certainly come a long way from the horribly sexist ads of years past. Or have we?
From time to time someone will compile a list of sexist ads from the past, but the latest one published on The Vine seems to take the cake.
It shows 101 cringe-inducing print spots which show an industry and a wider culture which clearly had a lot to learn about equality.
Slogans like 'Her careless talk costs lives' and 'Christmas morning she'll be happier with a Hoover' should make any modern person shudder.
While many would argue that messaging in today's advertising has progressed a great deal, there are many who believe modern marketing still contains "covert sexism". Last year, an anonymous blogger (here's a hint, she is an AdNews journalist and her initials are WM) wrote a piece denouncing sexism in modern advertising.
Below you'll find a few of the worst. What do you think? Has the modern advertising industry come a long way?
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at firstname.lastname@example.org