Wieden's Carlos Furnari to lead BMF Melb's creative

By AdNews | 19 December 2013

BMF Melbourne has recruited former Wieden + Kennedy writer Carlos Furnari as creative director. And it's leveraging his Nike background to try and nab some sports clients.

An Australian expat, Furnari has spent the past 15 years overseas with agencies including Wieden + Kennedy, Anomaly, 72 and Sunny and 180.

Furnari has extensive experience working on Nike, both at Wieden + Kennedy and more directly for the client. Which the agency is hoping will pay off.

He said: “I am very keen and excited to help BMF grow and create great work across a broad range of categories. But also, given my sports background, if you're sports brand, or sports-related product, right now might be a good time to reconsider who you're doing your comms with.”

BMF chief executive Dominic Stinton said: “Carlos is a fantastic creative director with both European and local experience, and he possesses a winning combination of big idea thinking and great attention to detail. I'm confident that Carlos will be making more than just communication campaigns for our clients in 2014, as he refuses to be pigeon-holed by any medium or channel.”

Furnari replaces former executive creative director David Klein who left earlier this year.

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