Westpac brands pitch creative

By Wenlei Ma | 4 February 2013
St George and Bank of Melbourne have put their creative accounts out to pitch.

EXCLUSIVE: Westpac Group's St George Bank and Bank of Melbourne brands have launched a creative pitch, with incumbent Oglivy Australia invited to participate.

A St George spokesperson confirmed to AdNews that the creative pitch was underway with Oglivy, DDB and BMF invited to pitch across both brands. Saatchi & Saatchi will pitch on the St George side and CumminsRoss on the Bank of Melbourne pitch.

Oglivy has been the incumbent for the past three years. The new contract length is undetermined.

Late last year Westpac Group's main banking brand Westpac pitched out its creative, parting ways with Ted Horton's Big Red. Oglivy and DDB were the only two agencies invited to pitch on that occasion, with DDB winning the account.

Westpac's sub brands, BT Financial Group and Bank SA, are not involved.

AdNews understands the three agency's invited to pitch for both brands have been asked to make presentations to both brands in the same meeting.

A spokesperson said: "The pitch forms part of our regular review of agency services across the group. We will be pitching for St George and Bank of Melbourne creative agency services. The current agency is Ogilvy who manages the services for each of these accounts, and they have been invited to participate in the pitch.

"There will be no change to BankSA, BT Financial Group, RAMS and Westpac creative agencies at this time or our media agency Mediacom which works across the group."

Ogilvy declined to comment.

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