This weekened Cadbury will roll out the latest phase of its high profile Joyville campaign, offering Australian consumers the chance to win a “generous-sized” chocolate sculpture moulded in a design of their choosing.
The latest 'Joyville Special Delivery' television execution was created by Saatchi & Saatchi and goes to air this Sunday, 3 February.
The TVC directs people to the Joyville website, where people are encouraged to pop a virtual balloon to see if they have won one of 42,000 instant prizes.
Six people will see their own chocolate creation moulded by Cadbury.
According to a release sent by Cadbury, the campaign will also involve an experiential element developed by Wonder, whereby the chocolate sculptures will be delivered by “mythical Joyville workers” who are driving a “wacky Joymobile”.
The digital elements of the campaign were developed by Visual Jazz Isobar.
Cadbury Dairy Milk general manager for chocolate Ben Wicks said: ““The Joyville Special Deliveries promotion is a unique and generous concept that is all about recognising and celebrating what brings real people joy.
“This is the first chapter in our Joyville story for 2013 and sets the scene for what will be an exciting year of continuing innovation and category breaking leadership for Cadbury Dairy Milk. The Joyville brand platform just keeps getting better and if this promotion is anything to go by, it will be an exciting year as we continue our journey of joy.”
The ad was filmed in New Zealand.
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