Yesterday skincare brand Oxy launched a campaign via Naked Communications featuring some disgusting zit-popping YouTube clips. The gross-factor makes it very hard to watch, so will it be successful?
By simply looking at the comments stream on yesterday's story and talking with people in the industry, opinion seems to be split.
Some have said that because the video is so gross, it is hard to watch until the end, which is the only place where the brand appears. This means there could be issues with brand recognition.
On the other hand, the ad's gross-out element makes it particularly memorable, and with the highly targeted audience of young males, many have said it will be successful.
What do you think?
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