Aegis Media's Vizeum has picked up a new client in sunglasses brand Oakley, while expanding its remit with Tourism Tasmania.
Vizeum will be responsible for all of Oakley's media, including strategy, planning and buying, with a particular emphasis on shaping the brand's content strategy.
Oakley South Pacific marketing director Phil Ward said: "Vizeum is a great fit for our brand. The team's understanding of how to use non-traditional and innovative means to connect with consumers is very impressive and we welcome their input on our marketing strategy."
Meanwhile, Tourism Tasmania, a foundation client of the media agency's Melbourne office, has extended Vizeum's remit to include all brand and communications strategy in addition to media planning and buying.
Tourism Tasmania marketing director Kathryn McCann said: "We have been very impressed by the strategic competencies that Vizeum has demonstrated in our recent work and have enjoyed a strong partnership with them so far. We look forward to progressing the communications strategies for the Tasmanian brand together."
Vizeum general manager Travis Day said: "Tourism Tasmania and Oakley are both highly distinctive, forward-thinking brands with an integrated approach to marketing, and we're thrilled to have the opportunity to work with both of them."
Last week, Vizeum retained the BMW account following a four-way pitch. In August last year, Red Bull shifted its $10 million media account from MEC to the Aegis-owned agency.
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