Producers John Lamble and Warwick Boulter have launched VisionVault, a private and secure cloud storage system where brands and agencies can store, access, manage and share their digital assets. It's like Dropbox, but for brands and agencies.
VisionVault independently stores every production, audio and visual asset – from raw footage to art, images and sound files – in a cloud that is connected to the global Sohonet fibre loop, linking more than 400 studios, agencies and production houses worldwide.
VisionVault director Warwick Boulter said: “We launched VisionVault because we experienced first-hand the opportunities agencies and brands were missing when digital assets weren’t at their finger-tips. The need for at-hand content has never been greater with the explosion of digital.
“A brand’s digital assets might currently be housed at any one of a range of suppliers, such as the creative agency, production company or post-production house, and the time and cost to retrieve these assets can mean that opportunities are lost.”
VisionVault director John Lamble said: “Marketers must be able to deliver their media assets to any channel, whether it’s to social media, a blog, website or a TVC ready for broadcast. We created VisionVault to enable marketers and their creative partners immediate access to their ever growing pool of rich media assets, so that they can deliver more relevant content, more quickly, in more places”.
VisionVault stores raw footage, graded selected shots, submasters, masters, stills, final art, edits, graphics, sound and supporting documents, with powerful metadata, keyword and search functionality.
The service enables users to download files in full resolution or content-ready renditions, which are automatically created as proxy files upon upload.
It is a subscription service and its platform is tailored to each client resulting in a branded, bespoke portal.
The news comes as cloud storage system Dropbox opens a Sydney office.
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