Last night, Media Federation Awards chairman and Bohemia Group managing partner Brett Dawson took a closer look at why the Rubik's Cube was the celebrity of last night's awards. (Here's a hint: Think industry complexity)
He spoke to AdNews after last night's awards ceremony, which was held at the Hordern Pavilion in Sydney.
Dawson discussed the importance of the MFAs after yet another successful year for the event.
The ceremony saw OMD take home four gongs in total, including the Grand Prix, while Naked Communications won three awards and Mindshare snared two.
The MFA Awards recognises the best of the best in the world of media.
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