Micro-blogging social network Twitter has unveiled new features to enable advertisers to better target promoted content to interested users.
From today, brands are now able to target its promoted tweets and promoted accounts to users based on interest. Interests are broken down into 350 categories including topics such as animation, soccer, gardening, dogs and more.
Additionally, advertisers can target based on custom segments by specifying certain usernames that might be relevant, which can then separate out users to have similar interests to that user's followers.
Twitter director, product management Kevin Weil wrote on the Twitter Advertising site: “By targeting people's topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your tweets.
“When people discover offers and messages about the things they care about on Twitter, it's good for both marketers and users.”
Twitter has also dropped the minimum bid for promoted products to one cent.
Twitter has 140 million monthly active users.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer email@example.com
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org