Twitter has nabbed Google's Karen Stocks as country manager for its operations in Australia while 60 Minutes producer Danny Keens has joined as director, media partnerships.
Twitter has officially opened its doors in Australia, with the establishment of its Sydney office flagged by AdNews three weeks ago.
Stocks has been charged with leading the local office, which will consist of two primary teams: partnerships and sales.
Stocks was managing director of mobile and social solutions for Google Asia Pacific. She was previously director of new products and solutions in Australia for the tech giant, where she had worked since 2007. Stocks has also spent 12 years with Vodafone.
Keens, as director of media partnerships, will work to connect with partners on using Twitter organically. He joined from Nine Network where he was a producer for 60 Minutes, and has also worked on ESPN's Sports Centre. Keens covered global events such as the London Bombings and September 11 throughout his career.
Twitter's advertising products, first introduced globally in 2010, include promoted tweets, trends and accounts. Twitter's Amplify product is also understood to be locally available.
Twitter has been ramping up its social TV connections, with the company having acquired social TV analytics firm Trendrr at the end of last week. US Nielsen data has also suggested Twitter can influence TV ratings based on activity on its platform and vice versa.
Earlier this year, Twitter signed a deal with WPP to share global data and analytics.
The company has also made its Lead Generation Cards, a feature which enables consumers to give advertisers their email addresses directly through Twitter, available after a trial announced in May.
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