TV rivals pale in comparison to Olympics

By By Wenlei Ma | 1 August 2012

The Olympics ratings may not be what Nine had hoped for, but its commercial network rivals' programs, such as Being Lara Bingle, have all declined against the Games.

The early evening portion of the Olympics was watched yesterday by an average of 1.79 million metro viewers, according to preliminary overnight figures from OzTam. The evening segment averaged 1.53 million viewers while its morning and afternoon broadcasts garnered 482,000 viewers each.

In the face of the Olympics, Seven and Ten have seen a decline in their ratings. Seven's Winners & Losers, which usually hovers around the million mark, dropped to 843,000 viewers while Once Upon A Time was just a touch over 800,000.

On Ten, MasterChef All Stars had 771,000 viewers, however, Being Lara Bingle was watched by just 463,000 viewers, down from over 700,000 the previous week. A repeat of NCIS rated 592,000 viewers.

Other programs in the top 20 were Nine News, Seven News, Today Tonight (Seven), A Current Affair (Nine), Home and Away (Seven), ABC News, Ten News, The Project (Ten), Deal or No Deal (Seven) and 7.30 (ABC).

Across the main channels, Nine won the night with 36.7% of audience share, followed by Seven with 17.9%. Ten with 13.1%, the ABC with 9.6% and SBS had 3.7%.

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