A host of big brand sponsors have been announced for the return of The Voice – with a launch date for the third series still to be confirmed.
Ford Australia, Vodafone, Australian Super and Swisse have re-signed for the new series, and Qantas, KFC and Commonwealth Bank have joined them as national sponsors for the third series of the reality contest on Nine.
NRMA Insurance will partner the show in Sydney and Brisbane, and SGIO and Edith Cowan University will partner in Perth.
Ford will be promoting its Kuga via its 'Discover More' campaign as well as its EcoSport SUV via a promotion featuring a 'money can't buy' experience with one of The Voice's coaches.
Vodafone, a global partner of The Voice, will bring back HomeCoach with previews of performances and a play-along feature, and Qantas will provide flights for the show's artists, their families and friends.
And Australian Super's campaign will urge Aussies to think about their financial future and kick-starting their career.
Peter Wiltshire, group sales and marketing director at Nine Entertainment Company, said: “With an average audience of two million Australians in 2013, The Voice delivers exceptional results for brands. In 2014 it will continue to entertain and surprise viewers while connecting them to these amazing brands.”
The Voice is yet to be scheduled, with Nine only confirming that it will kick off after Easter.
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