IPG Mediabrands has tasked Travis Johnson to lead its mobile division, Mnet, which it acquired in February. Johnson has been Mediabrand's commercial director since 2011 and was involved in the Mnet deal, making him the man for the job, said executive chairman Henry Tajer.
“Travis was a key player in the considerations leading to the Mnet acquisition and since then has helped drive Mnet’s growth and assimilation into our group businesses and client portfolios,” said Tajer. “He is a prolific thinker on digital communications and one of the most effective executives I have ever worked with.”
Johnson joined the group via UM eight years ago. He also chairs of the Media Federation of Australia’s digital committee. He will now head up 50 staff.
With Johnson coming in, Mnet boss Bob Humphreys, takes the role of General Manager, Enterprise, with responsibility for helping companies build communications platforms for their own internal purposes.
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