Tourism NT enters branded content with Seven

By David Blight | 4 September 2012

Tourism Northern Territory and Seven West Media have revealed the launch of an online branded content series called The Checklist.

The series will air on Yahoo!7, and will follow six contestants as they travel through the Northern Territory, where they will see places like Uluru and Kakadu.

The show will be hosted by media personality Daniel MacPherson, and will run over 12 weeks.

The program launched this week.

Each week a new six minute episode will be launched.

The series will be promoted across Seven West Media assets including Yahoo!7, Channel Seven, 7Mate and in Pacific Magazines titles.

Virgin Australia will also launch a travel deal through its in-flight magazine, in order to convert viewers of the series into travellers to the Northern Territory.

Three teams took part in the series, competing for the chance to win a $10,000 travel package and $5,000 cash and prizes.

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