TorchMedia has signed an exclusive deal with Woolworths, which will see the company handling advertising assets for the retail giant's new online shopping portal.
TorchMedia already has an exclusive contract with Woolworth to handle its in-store advertising assets, and this new deal will see an expansion of the partnership.
The news comes as Woolworths ramps up its online ecommerce offering. The company has recently completed an integration of its mobile app and online shopping system, while sifnificantly increasing the products available on its online store.
TorchMedia general manager of marketing and commercial Kirsty Dollisson said, “ Advertising solutions on the online shopping website include banner advertising on the main homepage which stays visible throughout the online shopping experience and banners on department pages.
“The key strength of the Woolworths Online channel is the ability for brands to connect with shoppers online and most importantly – at the point of purchase.”
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