Too many Aussie ads 'treat people like idiots'
The renowned 'Three Little Pigs' ad for The Guardian in the UK marks a stark difference to an Australian scene which all too often treats people like dolts, reckons McCann Melbourne creative director Annie Price.
You need to be a paid subscriber to see this article in full
Or subscribe now to receive delivery of the magazine and access to the full AdNews archives.
latest issue
In the latest issue
* Audi's Kevin Goult
* Omni-channel strategy
* Bill Woods
news (click for more»)
-
Sacrebleu! Glossy Awards 2013 gets a little bit French
-
The Upfronts: Robin Williams returns to TV after 20 years
-
Of Monkeys and Men: The best laid schemes laid bare in today's AdNews
-
News Limited to shut Melbourne Custom Publishing unit
-
Greenpeace slams Seven and SBS, accuses Coke of 'buying up the internet'
latest comments
| 1:18PM |
"CBS have also renewed Survivor for their 2013/14 season. Doesn't that count as a returning non-scripted progra..." ADAM RAFFERTY on The Upfronts: Robin Wi... |
| 9:19AM |
"I'd go further than Bob's comment and say that unless your ad appears across all platforms than the combined a..." Michael on Obsession with TV ratings 'c... |
| 4:45AM |
"Not a fan of Mat's socks" Sam on Obsession with TV ratings 'craz... |
