They frolicked and pranced around the Tim Tam forest in Martin Place, and now members of the public have fronted the TV campaign which went to air last night.
Three weeks ago, Arnott's disproved the until now firmly held belief that Tim Tams don't grow on trees. The successful experiential campaign in Sydney's Martin Place has now been followed with a TV ad which was filmed on the day. Over 100,000 Tim Tams were claimed on the day, more than triple the 30,000 biscuits originally on offer.
In the ad, real people express delight and joy as they are given what most of us can't resist - no matter what our personal trainers may say - free chocolate. Footage of real people on the day outnumbered the hired actors featured in the ad.
Facebook integration is via an app which allows users to personalise the ads by adding their names to the end frame.
The campaign was created and developed by DDB Sydney and its PR/experiential arm Mango Communications.
Arnott's marketing director Susan Massasso said: “The 'Truly, Madly Tim Tam Orchard' demonstrated just how passionate consumers are about the Tim Tam brand. We're thrilled we can now bring this passion to life through the TVC.”
DDB Sydney managing director, strategy and innovation Leif Stromnes said: “Arnott's recent decision to bring its entire brand portfolio to DDB Sydney is testament to the strength of the 'Truly, Madly, Deeply Tim Tam' campaign. We're looking forward to producing the same quality of socially creative work in all of our future activity with the Arnott's team.”
On Friday, Arnott's announced it was consolidating its account into DDB Sydney, dropping George Patterson Y&R Sydney.
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