The Australian Communications and Media Authority (ACMA) has set its sights on Tiger Airways after the company engaged in illegal email marketing activities despite repeated warnings from the media regulator.
ACMA has accepted an enforceable undertaking from Tiger Airways Holdings Limited and payment of a $110,000 infringement notice after the airline did not unsubscribe consumers from marketing emails upon request.
The media regulator found that Tiger Airways did not take action despite customer complaints and numerous warnings from ACMA.
ACMA deputy chairman Richard Bean said: “Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business’s reputation.
“This is one of a number of investigations in which ACMA has found businesses have allowed faulty unsubscribe facilities to continue, in spite of repeated customer complaints.
“This action is another reminder to businesses that that they should pay attention to what their customers are saying, test their email unsubscribe facilities regularly, and not simply set and forget them.”
Bean said that the airline has now committed to making sure its unsubscribe facilities are properly working.
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