So you can do anything with a phone still attached to your hand? Hopefully not. This funny ad from Belgium proves the perils of driving and texting, and could be a different take on many of the local doom and gloom ads we're used to.
How many times have you been tempted to text your friends that you're running a tad late, all while trying to navigate your way to the right-turning lane?
Most of us are wise enough to know better, probably, but how can marketers demonstrate the dangers of multitasking to youths (a favourite punching bag of drivers everywhere)? We think the Belgians have figured it out.
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