The Works boosts creative power

Independent creative agency The Works has recruited Naked Communications Sydney managing partner Paul Swann as creative partner.

Swann joined The Works after seven years at Naked, where he was also head of ideas.

The Works founding partner Damian Pincus said: “At The Works we have a unique model where creative thinkers lead clients business we call them creative partners and as the business has grown we needed to find another smart, creative thinker who can do this. Paul was a perfect cultural fit and his creative track record speaks for itself, he will add more depth and experience to our expanding business.”

Swann said: “I've loved working at Naked but it was time for a change and The Works presents an exciting opportunity. They have a fantastic and increasingly relevant model, some great clients and ambition in spades, I can't wait to get stuck in.”

The Works recently picked up Woolworths as a client with the agency to handle the supermarket giant's Everyday Rewards loyalty program. Its other clients include Virgin Money, Skoda, Jim Beam and FetchTV.

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