Nine's The Voice has been a social media phenomenon that generated more than 250,000 mentions during its 10 week run, according to a new report.
Nielsen's Australian Online Landscape Review found that the TV program received more than a quarter of a million comments, with 21% of mentions being positive, 7% negative and 72% neutral.
According to the report Google was the top online brand with a unique audience of 14.254 million, with the average user spending nearly two hours on the search platform in May. Google was followed by Facebook, NineMSN/MSN, YouTube, Microsoft, Yahoo!7, Wikipedia, eBay, Apple and Blogger.
Interestingly, Yahoo!7 grew its audience the most in May (13%), recording a unique audience of 8.802 million and an average time spent of 1 hour, 22 minutes and 58 seconds.
Facebook was the most sticky digital destination with 31.71 visits per person in May, ahead of Google's 31.62, but Google's active reach was higher at 88% than Facebook's 70%.
Search Engines/Portals and Communities was the most popular category, with a unique audience of just over 15 million and 47.38 sessions per person on average, ahead of Entertainment, Telecom/Internet Services, Computers & Consumer Electronics, News & Information and the rest.
In the News & Information category smh.com.au was the stickiest website by a big margin with 13.29 visits per person, an active reach of 20% and 48 minutes and 6 seconds spent on the site on average. In second place was Ninemsn Nine News, followed by Yahoo!7 & News, news.com.au, The Age, Herald Sun, ABC News websites, thetelegraph.com.au, BBC and couriermail.com.au.
According to the report mobile growth continues to soar with mobile page views increasing by 207% since May 2011. This was an increase of 9% from April 2012.
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