The Top Five Magazine Ads of All Time: Ben Welsh

By AdNews | 4 July 2013
M&C Saatchi executive creative director Ben Welsh.

Magazine ads are a lot like seals. They lounge around not moving, looking smooth and oily, and sometimes people look at them. Here's some we'd like you to look at.

Launched in 2011, the Glossy Awards recognises excellence and creativity in magazine advertising. Now in its third year, the 2013 Glossy Awards is getting a little bit French with Cannes socialite Margeaux DuPont.

Entries close on 23 July. There are 20 categories ranging from Automotive, FMCG and Fashion to Most Innovative Use of a Magazine. Download the entry kit at

To get you inspired, we're asking creatives to share their top five magazine ads of all time. To kick things off, here's M&C Saatchi executive creative director Ben Welsh:

Choosing the top five magazine ads of all time is an impossible task – partly because I don't know if the work was magazine or print, but since it's the Glossies let's assume magazine – but here's mine off the top of my head with 'brutal simplicity of thought' the common thread.

1. We'd have to start with VW 'Think Small'.


2. Absolut for its bold simplicity and longevity would be in there.


3. Likewise The Economist work, which showed how clever mags could advertise cleverly in mags.


4. Bennetton – an enduring and breakthrough social campaign.


5. As a one-off, Mercedes 'Skid Marks' which really does make you stop and stare for a bit.


What do you think? Vote for your favourite ad below, or let us know your favourite magazine ad of all time in the comments.

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