The Pascoe factor: Maxus Melbourne boosts IQ with intel director

By Adnews | 5 February 2014
 

Maxus Melbourne has boosted its IQ with the appointment of Andrew Pascoe as strategic intelligence director.

Pascoe brings over a decade of experience for clients including Google, Ford, Suncorp and Hooroo in Australia and T-Mobile, BskyB, and RBS in the UK.

Maxus Australia chief intelligence officer, Claire Taylor-Rowe said Pascoe would play a critical role within its new MaxusIntel team.

"Pascoe is a super smart hands-on leader, who is not only an exceptionally analytical and insightful thinker, but also a creative tech-guru at heart. Pascoe will lead a new generation of media thinkers in providing intelligent solutions for our client partners."

Pascoe said he joined Maxus because the firm went "beyond the clichés of having digital and data at their heart. We are putting it into practice, across a fantastic client base who already have tremendous trust in what we do."

Maxus also recently picked up media for Breville, in tandem with Melbourne and Sydney based indy shop One Partners.

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