Newly launched local brand Quay Oral Care has rolled out a highly sexualised spot to promote its line of green tea-based products. This is unlike any toothpaste ad you've ever seen before.
The company's oral care range is
infused with green tea and is the first of its kind to be launched in
the local market. Such products have been available in Asia for
several years off the back of its believed oral hygiene benefits and
roots in Eastern medicine.
The range has been created by Sydney dentist Steven Lin in collaboration with business parter Misha Zelinsky.
The raunchy spot shows a couple furiously kissing, undressing each other and eventually sleeping together. At the end of their seemingly short relations, the man looks dissapointed while the woman smiles, creating an obvious conflict of opinion about the night's events. It is followed by the tagline 'You can't help but smile' and an image of toothpaste being squeezed out of a tube.
The launch film was created by 18 Feet and Rising, formerly Colman Rasic, and produced by Juliet Taylor Productions. Music was composed by Ashley Manning from Deviant Productions.
The ad is available to view online and will be supported with cinema activity planned for the New Year.
18 Feet and Rising executive creative director Dejan Rasic said: “We’re proud to be working with the guys at Quay on the launch of their new brand. This new spot marks an exciting time and we can’t wait to watch the brand develop.”
What do you think of the ad? Let us know your thoughts in the comments below.
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