Online retailer The Iconic has tapped into APN Outdoor's mobile technology on public transport to support its latest marketing push.
Working through ad agency Razor, The Iconic is one of the first companies to use APN's Transit Technology to drive Android and Apple smartphone users to its app.
Commuters will be able to access the app download, which includes a $10 shopping credit, by tapping on an NFC point or scannng a QR code.
Adam Jacobs, managing director of The Iconic, said that mobile had become crucial to the success of the company.
“E-commerce is fast becoming M-commerce and with up to 50 per cent of visits to The Iconic coming from a mobile device, we wanted to find a scalable campaign that drove interaction with Australians on their phones,” Jacobs said.
“APN Outdoor's Transit Technology provides a space to engage our market whilst in transit.”
APN recently trialled the system with a technology company and is now rolling the system out to mainstream advertisers.
Razor announced it had won the account for the online retailer this week and is using the new campaign as an opportunity to test out APN's new transit technology.
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