New York public broadcaster WNET has launched a series of spoof TV commercials poking fun at the glut of reality TV in the country.
Created by CHI & Partners, the campaign features spots for imaginary shows Meet the Tanners, Clam Kings and Long Island Landscapers.
Each spot cuts off just before the end with the message: "The fact that you thought this was a real show says a lot about the state of TV. Support quality programming."
The TVCs follow an out-of-home campaign featuring promos for shows like The Dillionaire ('Life's a pickle'), Knitting Wars ('It's sew on'), Married to a Mime ('She's got plenty to say') and Bayou Eskimos ('Their life is headed south').
WNET president Neal Shapiro told The Wrap: “We've been experimenting with humour as a way to cultivate new viewers and donors. And these spots are really fun.”
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