The Advertiser has given away free advertising to brands in order to boost South Australia's morale after BHP Billiton pulled the plug on the Olympic Dam project.
The News Limited newspaper pledged to place free ads in its publication as long as it met the brief: “Make South Australia feel good about the state”.
Among the brands which took advantage of the promotion were Coopers, Bank SA, Thirsty Camel, Motor Accident Commission, IGA, Elders, Stratco and ad agency KWP.
Advertiser Newspapers managing director Ish Davies said: “We were disappointed when the news broke but regardless of this South Australia has many more major projects underway and exciting things to be proud of. With the CBD currently undertaking an exciting transformation, numerous other mining projects, the many festivals just around the corner and recently being unveiled as the fifth most liveable city in the world, why wouldn't we be happy?
“As the major media outlet in Adelaide we have taken it as our responsibility to help keep this state positive, motivated and moving in the right direction.”
BHP announced last week it would would not proceed with a $30 billion expansion of SA's Olympic Dam as a result of subdued commodity prices and rising capital costs.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer email@example.com
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org