The Ten Network scraped home to a 27% share of the metro TV ad market for the six months to December last year, according to preliminary FreeTV-KPMG figures obtained by AdNews.
There still may be some tweaking to the final numbers but overall, the metro TV market declined 5.1% to $1.58 billion for the December half in figures expected out today from Free TV.
Seven Network took a 38.1% share of metro TV for the December half, up from 37.5% on the same period in 2010. Nine landed a 34.8% share, down slightly from 34.9%, while Ten slipped to 27.03% from 27.5% on the same period in 2010.
The 34.8% share for Nine means the 35% aspiration David Gyngell flagged two years ago is still to be officially clocked, although Nine is still taking share off Ten.
Regional TV also declined, down 2% to $472.5 million.
All up, the commercial TV market was worth $2.06 billion for the six months to December last year.
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