Telstra marketing guru takes on consultancy market

Former Telstra senior marketer John Turner has joined management consultancy firm Portland Group to create a marketing division that will cross swords with the likes of TrinityP3 and Enth Degree.

Since early 2012, Turner has been quietly building up the marketing consultancy arm of the business, which he claims has overseen $20 billion of expenditure form 50 of the top 200 ASX-listed companies in Australia.

“There would be some cross-over with companies like TrinityP3, but the difference is we have a broader service offering and the Marketing Practice is a specialised business unit within a larger management consulting firm,” Turner told AdNews. “This foundation provides  a deep strategic and analytic capability, which comes from having a broader business combined with a specialised practice director in the marketing space.”

Turner said he is perfectly positioned for the role because of his experience across multiple disciplines in the marcomms industry, having worked on both agency and client side.

He has worked at creative agencies Y&R, McCann and Ogilvy, as well as at media agency Universal McCann.

More recently, Turner was at Telstra in numerous senior marketing roles, most recebntly as director of agency services, media, governance and operations.

Turner argued the current industry is ripe for marketing consulting firms such as his, largely due to the increasing complexity of the marketplace combined with the tightening of budgets.

“Marketing budgets are under pressure. Budgets aren't getting bigger but the spending options are becoming more varied, so to provide advice on how to create more value and effectiveness from a budget through helping design process, benchmark agency capability, cost  and sourcing the right agency partners is incredibly valuable.”

Turner was placed by executive recruitment firm Hourigan International.

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