Taking the Initiative: New CEO for the IPG Mediabrands agency

By AdNews | 1 May 2014
Lee Leggett

Initiative Australia has appointed a new CEO, with the former head of UK agency Dare taking up the helm.

Lee Leggett, who led communications agency Dare in London for seven years before moving to Sydney last year, joins Initiative on Monday and will be based in Sydney.

Leggett is the wife of M&C Saatchi's Jaimes Leggett. The couple moved to Australia in early 2013 when he was poached from Ogilvy UK to take on the role of CEO at M&C. She has since been scouting the market, assessing opportunities.

Andrew Livingston, who has been CEO of Initiative for the past two years, is moving into the newly-created role of national chief operating officer within the agency.

Henry Tajer, executive chairman of Initiative's owner IPG Mediabrands, said: “Lee has a truly enviable record that is perfect to lead Initiative into the future. She has effectively led a very creative business that has attracted marquee clients, produced great work and developed a strong agency culture along the way.”

He added: “After two years successfully leading Initiative to high points including new business wins and the MFA Grand Prix, we have asked Andrew to take on the new COO role to continue taking advantage of his strong commercial and operational skills. He will work with Lee on a transition of the CEO role and move to focus more on operational matters across the national business.”

Leggett said: “I have been very impressed with Initiative as an organisation and the quality of its work. I am looking forward to getting to grips with the role and meeting the clients and people. It is a great opportunity.”

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