TAC channels Tim Shaw in latest campaign

Remember Tim Shaw? The words “But wait, there's more” have been ingrained in the Australian consciousness. The Transport Accident Commission has launched a funny new ad against drink driving using a very similar style.

Created by Grey Melbourne, the new tongue-in-cheek commercial is a significant break from the serious drink driving commercials the market is used to.

While drink driving is no laughing matter, the ad is a clear attempt at breaking through the clutter of public health and safety advertisements.

What do you think of the campaign? Let us know in the comments below.

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