The Super Bowl is fast approaching, and whether you hate it or really rate it, there's no better way to celebrate than with a suite of shiny new spots. Samsung, Mercedes, Pepsi, Becks and Hyundai are the latest brands to release ads. Check out the list below and let us know if you've got a favourite.
AdNews has been looking at the range of Super Bowl creativity all week. Check out some of the Super Bowl ads we've previously covered here.
Samsung: The ad stars all-American funnymen Seth Rogan, Paul Rudd and Bob Odenkirk avoiding saying the word 'Super Bowl' because it will apparently get them sued by "everybody" and "nobody" all at once. The light-hearted ad was directed by Iron Man director Jon Favreau, and boasts some pretty impressive star power for a one-minute push.
Becks: The animated spot shows a Black Moor fish (a googly eyed goldfish, in layman’s terms) swimming around a bottle of its new Sapphire brew to a lounge-style cover of Blackstreet's 'No Diggity'. The spot reportedly cost $34.2 million dollars to make - a seemingly fitting price tag to launch a beer made with "German Sapphire Hopps".
Pepsi: Coke opted for fantasy-style race starring cowboys and showgirls, but Pepsi certaintly hasn't. The company has turned to crowd-sourcing to form basis of its new Super Bowl push, which will see a film made from hundreds of submitted fan photos air during the game. Fifty consumers will even get the chance to experience an "on-field experience". We're not sure what that means, but it sounds promising.
Mercedes: The luxury car company has kicked off a follow up to its previous Super Bowl spot starring model Kate Upton, this time featuring other big names such Usher and Willem Dafoe. The campaign aims to promote the new Mercedes CLA and its lower-than-expected starting price of $30,000. At the centre of the push is Dafoe playing Lucifer and an ordinary everyman who imagines the lavish life the car could provide.
Axe: As it turns out, women do really need to be rescued - when drowning, that is. But it's not enough to be saved by a shark-wrestling, tall, dark and handsome figure, as apparently, nothing beats an astronaut. The ad is promoting the brand's new Apollo range of male body products, which it claims will make you 'Leave a Man and Come Back a Hero'.
Allstate: The insurance company has come out swinging for the Super Bowl with an action-packed time-travel spot. At the centre is a man called 'Mayhem' who is seen to cause just that; present at times including Adam and Eve's Apple-gate and the accepting of the Trojan Horse.
Hyundai: And the stoush between school-yard bullies and their smaller opponents rages on. Many ads have enlisted such narratives to showcase the eventual triumph of an unlikely hero, and Hyundai's is a great addition. The spot shows the defeated child recruiting bench-pressing, bear-wrestling, and fire-fighting youngsters to challenge his naysayers, and finishes with the fitting tagline 'Assemble Your Team'. Well played...
Hyundai: No - you're not seeing double. The car company has released a second Super Bowl ad, this time heralding the the notion of "World's Best Dad" who takes his kids on rather unrealistic, yet entertaining, day-long "Epic Playdate". Ironically, it has less bullies but a whole lot more action.
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