Strategy-led Match Media launches trading arm

Independent media agency Match Media, long renowned as a strategically led agency, has launched a media trading division.

The Match Trading unit will be led by Ikon Sydney trading director Theo Zisoglou.

Previously, Match dabbled in trading. The agency has been trading in digital media for five years and has also committed to buying for specific clients.

Match Media founder and chief executive John Preston said: “Buying all media has long been on the cards for Match and we have evolved our trading offering over the years.   

“This is an evolution of Match and appointing someone of Theo’s caliber highlights our investment in people – ensuring we add value back to our clients’ business, and offer them world class talent.”

Zisoglou said: “After twelve years of trading larger agencies I wanted to find somewhere that would challenge my skill set and experience, but also allow me to get involved with an agency where great work was a priority, and client and media relationships were respected. 

“Setting up a new department within an established and awarded communications agency will be rewarding for both myself and everyone at Match.”

Match will continue to offer strategic and digital services to existing clients which have elected to have their strategy and buying split, including Ikea, Pepsi, Pfizer and Ateco Automotive.

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