Yes, another award. Naked Communications' much-lauded 'Steal Banksy' campaign for Art Series Hotels was the only Australian winner at the Festival of Media Global Awards in Switzerland.
It took out Best Event/Experiential Campaign, beating the likes of Mini 'Driving Dogs' by DraftFCB New Zealand and Doritos 'Jacked Vending Machine' by Goodby Silverstein & Partners.
Naked Communications founding partner Adam Ferrier said: "Okay, that's it, no more conversations about 'Steal Banksy'. It's had a great run and we are pleased to see it get the global recognition it did. Again, well done to everyone involved."
Other Australian finalists included Ecco 'World's Longest Catwalk' by UM in Best Communications Strategy and the Leukaemia Foundation 'World's Greatest Shave' by SMG Red in Best Contribution to a Campaign by a Media Owner.
CommBank Home Loans 'Domain Integration' by Ikon Communications, the Australian Government 'My QuitBuddy' by UM and Virgin Mobile 'Fair Go Bro' by Starcom Mediavest were all shortlisted in Best Digitally Integrated Campaign. 'Fair Go Bro' was also a finalist in Best Launch Campaign.
Meanwhile, Nike 'She Runs the Night' by Razor lost out in Best Engagement Strategy to British Airways 'Don't Fly Support Team GB' by ZenithOptimedia in the UK.
UM's 'McDonald's Gets Grilled' documentary was shortlisted in Best Entertainment Platform while McDonald's 'Big Mac Farm Challenge' by OMD was a contender in Best Social Media Campaign, as was Network Ten's 'Million Kilo Challenge' by Starcom.
Australian Bananas 'Nature's Energy Snack' by Ikon, Pedigree 'Every Dog Deserves a Loving Home' by Starcom and Ten's 'Million Kilo Challenge' were shortlisted in Best Targeted Campaign.
In Best Use of Emerging Technology, Vodafone 'Viewers Verdict' by Ikon was the only Australian finalist. The campaign was also in the running for Best Use of Mobile, along with Heineken 'Kick for Your Country' by ZenithOptimedia and UM's 'My QuitBuddy'. 'Kick for Your Country' was also a finalist in The Creative Use of Media Award.
'My QuitBuddy' was shortlisted in The Effectiveness Award category and 'The Million Kilo Challenge' in The Public Service Award category. Shortlisted in The Braves - Best Branded Entertainment category were 'McDonald's Gets Grilled' and CommBank 'Live and Lost' by Ikon.
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