Sportsbet has challenged Commonwealth Bank to a can-can dance-off, after the bank demanded an online spoof video of the 'Can' campaign be removed from Sportsbet's YouTube and Facebook pages.
Last month, Sportsbet created a humorous online vide which parodied CommBank's 'Ode to Can' campaign featuring Toni Collette.
CommBank demanded the ad be removed, arguing it breached intellectual property rights. Sportsbet retorted, saying: "Some people CAN'T see the funny side of life, at Sportsbet we CAN. No one wants to be accused of being a CAN'T."
Sportsbet has now launched another salvo in the face-off, challenging the bank ton a can-can dance-off in full page ads in newspapers around the country. The betting company will also send can-can dancers to perform the dance outside Commonwealth Bank offices in Melbourne this morning.
Sportsbet has agreed to take down its spoof ad, post the original 'Ode to Can' ad on its website and give $50,000 to charity if CommBank wins the challenge; but said if Sportsbet wins then CommBank must allow the ad to be posted on YouTube and Facebook while donating $50,000 to charity.
The ad says: “Can-Can we be friends. We were upset when you told us we can't show our funny little parody of your Toni Collette 'Can' ad on YouTube and Facebook.
“We'd rather kick up our heels than kick up a fuss, so in the name of reconciliation, we challenge you top a can-can dance-off.”
View SportsBet's 'Punt Ode To Can' video here.
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