Condom brand Ansell has slipped on Spinach Advertising for size, appointing the STW-owned agency to handle its creative account.
Spinach will work across Ansell's sexual health and wellbeing brands on strategic and creative campaigns. The agency was appointed without a pitch and there was no rostered incumbent on the brand.
Spinach has a long history of working with condom brands, having previously worked on Durex for almost a decade. The relationship with Durex ended last year when Reckitt Benckiser bought out local Durex operations.
Ansell associate director, sales & marketing ANZ, Nicole Adey, said: "With such a trusted and respected reputation, combined with innovations that are truly re-shaping the category, we are really pleased to be partnering with passionate teams like Spinach who share our ambitions."
Spinach co-founder Craig Flanders said: "This is a great appointment for Spinach. This category is undergoing a lot of changes making it very dynamic right now, and it's a fascinating area from a consumer behaviour point of view."
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