EXCLUSIVE: Eyewear brand Specsavers has reappointed MediaCom to its $18 million media account following a four-way pitch which kicked off in July.
MediaCom has held the business for six years. Specsavers marketing director Stewart Roussel said: "The MediaCom team put forward a very strong strategic and competitive offering and didn’t take their position as the incumbent agency for granted. We are very happy to move forward together with this new relationship."
Peter Barrie, MediaCom Melbourne managing director, said: "We are delighted to be awarded the Specsavers business. This was not a simple review process – it was a tough competitive pitch and one which we fought hard to retain.
"Specsavers has been a great client of ours for over six years and the values and history of their business is an inspiring story and one that we share. We look forward to supporting their business in partnership to ensure the best market place for them. The whole team here is over the moon.”
The win is coup for MediaCom, which is currently defending a number of major accounts including Carlton United Brewers, NSW Government and QLD Government.
The other big piece of Melbourne business recently, the $42 million Myer media account, went back to incumbent Ikon.
Specsavers spent $17.96 million on main media in the 12 months to July, up from $16.68 million in the prior corresponding period, according to Nielsen.
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