Soup cooks up NZ venture with Nestle and L'Oreal

By By Amy Kellow | 13 August 2012
Kathleen Gunther.

Australian word-of-mouth marketing agency Soup has launched a New Zealand office to focus on regional growth with foundation clients Nestle and L'Oreal.
 
Based in Auckland, the new office is a result of the agency's wider expansion plans, and follows the opening of its London-based quaters earlier this year, which claimed Reckitt Benckiser as a foundation client.

The new venture will be headed by ex-Sydney staffer Kathleen Gunther as New Zealand new business director.

Soup NZ will debut with foundation clients Nestle and L'Oreal, working on Purina's new cat food product Fancy Feast Broths, and L'Oreal Paris Elvive's Extraordinary Hair Oil.

Soup NZ new business director Kathleen Gunther said: “We’re excited to be working with some of New Zealand’s leading FMCG brands and agencies. These campaigns are about engaging brands with influential consumers and giving them the opportunity to be among the first to try out new products in categories they’re passionate about."

Soup chief executive and founder Sharyn Smith said: “As experts in understanding the influential consumer and harnessing the power of word-of-mouth as a marketing channel, we can use our deep insights in other markets. The work we’ve previously done in New Zealand has shown there’s a great appetite for the expertise we bring to clients. The size and diversity of the UK also presents a great opportunity for Soup, and we anticipate a busy year across all our operations.”

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