Despite previously downplaying the value of Facebook, WPP chief executive Sir Martin Sorrell has indicated the group will double its spend on the platform to US$400 million.
According to reports, Sorrell has said WPP will boost its spending on Facebook advertising from US$200 million in 2011 to US$400 million in 2012.
He said the company's 2012 ad spend on Google will be around US$2 billion, while its spend with News Corp will be US$2.5 billion.
In 2010, Sorrell suggested Facebook was not a medium that was very useful for advertisers.
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