Fairfax's The Sydney Morning Herald has claimed the top spot in Roy Morgan's new combined print and online readership survey, followed closely by News Limited's The Herald Sun.
SMH across its print and online assets (excluding smartphone and tablet) had on average 3.3 million people weekly in the year to June 2012. The figure breaks down as 1 million print-only readers across SMH and Sun-Herald, 1.75 million online-only readers and 570,000 who spread across both platforms.
News Limited's Melbourne tabloid The Herald Sun had 1.62 million readers across print-only, 1.02 million online-only readers and 389,000 readers who consumed its content across both platforms.
News Limited's The Daily Telegraph was third in the survey with a combined audience of 2.64 million readers, followed by Fairfax's The Age with 2.4 million readers, The Courier-Mail with 2.05 million, The Australian with 1.80 million readers, The West Australian with 1.39 million readers, The Adelaide Advertiser with 1.10 million, The Sunday Times with 1.10 million, The Australian Financial Review with 608,000 and The Mercury with 239,000 readers.
Fairfax Metro Media chief executive Jack Matthews said: “The consumer trends are really clear. The audience might be migrating in increasing numbers from print to other platforms for news and information. We are right to be focusing on the digital and mobile expansion of all of our mastheads so we can capture as much of that shift as possible.
“This is industry-wide and it requires the kind of fundamental overhaul of business which we have embarked on at The Age and The SMH. We're doing so to make print sustainable for the future and we're doing so from the best possible position as shown in the first total masthead readership results.”
Additionally, Fairfax has reported 182,000 daily unique browsers for SMH's mobile site for the quarter ending 30 June. SMH also has 142,000 downloads (to date) of its phone apps and 364,401 downloads of its tablet apps. There were 7,761 daily unique browsers of the phone apps.
For The Age, there were 100,357 daily unique browsers on its mobile site and 5,906 daily browsers on its mobile phone apps. The Age mobile phone apps reported 109,613 downloads to date and 330,846 downloads of its tablet apps.
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