Growth in Australia's smartphone market has slowed down in the second quarter of 2012 due to the maturation of the sector.
Figures from research company Gfk found smartphone sales grew 2% in Q2, compared to 19% in Q1 of 2012 and 64% in Q4 of 2011.
Gfk has attributed the slowdown to a maturation of the smartphone market, which is still the largest single value segment of the Australian technical consumer goods market.
A release from Gfk said: “Due to the relatively high price of smartphones, compared with traditional mobile phones, owners of a smart phone are much more likely to tied into a contract. Therefore, replacement purchase cycles will be affected by contractual period-ends, as well as the timing and attractiveness of new model launches.”
Apple said it is due to make a significant announcement in the coming weeks. Most pundits have predicted it to be the release of the iPhone5, which is likely to contribute an up-tick in the smartphone market.
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