Smartphone sales slacken off

Growth in Australia's smartphone market has slowed down in the second quarter of 2012 due to the maturation of the sector.

Figures from research company Gfk found smartphone sales grew 2% in Q2, compared to 19% in Q1 of 2012 and 64% in Q4 of 2011.

Gfk has attributed the slowdown to a maturation of the smartphone market, which is still the largest single value segment of the Australian technical consumer goods market.

A release from Gfk said: “Due to the relatively high price of smartphones, compared with traditional mobile phones, owners of a smart phone are much more likely to tied into a contract. Therefore, replacement purchase cycles will be affected by contractual period-ends, as well as the timing and attractiveness of new model launches.”

Apple said it is due to make a significant announcement in the coming weeks. Most pundits have predicted it to be the release of the iPhone5, which is likely to contribute an up-tick in the smartphone market.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer wenleima@yaffa.com.au

comments powered by Disqus


latest comments


jobs»