Skittles-ify everything, no one's safe

By Amy Kellow | 26 June 2013

Confectionery brand Skittles has furthered its 'Skittles Touch' campaign with the launch of an interactive website which invites viewers into a pawn shop, where everything they click on turns to gold candy.

Created by Clemenger BBDO Sydney, the website has been created to support the Australian and New Zealand release of the 'Skittles Touch' campaign, developed by TBWA/Chiat/Day New York.

Users are presented with a odd pawn shop full of assorted memorabilia and relics - including an Egyptian sarcophagus. The walls are littered with musical instruments, deer heads, old TVs and a flickering '70s neon sign.

Everything the viewer clicks on dissolves into a heap of the coloured confectionery, even the shopkeeper. Whoever said the human body was 70% water clearly hadn't played this game.

The website was created collaboratively with content studio Drifter and post-production house Heckler.

Skittles brand manager Leanne Rimando said: “Whether it’s giving people telekinetic powers or simply updating our Facebook page, Skittles is constantly looking for ways to entertain and engage its fans with unexpected moments that provide a twist on reality. And with 'Touch The Rainbow', we’re bringing the imaginary world of Skittles to life in more ways than ever.”

Clemenger BBDO Sydney executive creative director Paul Nagy said: “We’re thrilled to be making another digital campaign for Skittles. They’re a client who understands the need for highly engaging TV combined with rich interactive experiences. This type of work is critical for today’s connected age and this new campaign is another great example.

Check out the website here and let us know your thoughts.

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