No answers. Adjourned. Gai, Tom and Singo. Johns. Robinson. Brothel Eddie. Didn't appear. Money. Dishevelled. Embellished. Disgrace. These are some hot keywords right now and will be until the conclusion of the biggest betting/sports/advertising story of the last ten days.
All the other bookies that advertise their wares around such relevant content must be delighted. As are the publishers and media owners. So much prime inventory.
Ironically, Tom Waterhouse has been accused by some of pushing the envelope too far. Media companies have blamed media agencies for "screwing up" sponsor integration by being too greedy. Well, the media owners have been scrambling to cover this one. And they're not even being bankrolled by the main players.
Tom's already claimed that he's the saviour of the TV industry, now it appears he, Gai and Singo are the holy trinity as far as news rooms are concerned.
What are the odds of that?
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at brendancoyne@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.