Half prank, half horror. This brutal hidden-camera spot should make you think long and hard about drink driving. Really. It's unlike any public safety campaign you've seen before.
Dubbed the "Pub Loo Shocker", the stunt is set in the men's toilets in a bar. The actors customers go about their business until the prank happens. But of course, you'll have to watch to see what happens.
And just to pique your interest even more, it's made quite an impact on social. One user said "This commercial blew my mind", while others described it as "freaky" and "half prank/half horror".
Created for The UK Department of Transport by Leo Burnett London, the spot is part of its long-running 'Think!' campaign. It will be supported by print and radio executions.
Watch the campaign and let us know what you think.
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