STW brand agency Shift has boosted its creative department with two appointments, including RhodesShapter founder Dale Rhodes as creative director.
Rhodes joins from the agency he founded with Anne Shapter, which was re-branded as Conversation Collective late last year. Previously, Rhodes has worked at Euro RSCG as executive creative director.
Shift managing director, Iain Good, said: "Dale is not only a very talented creative guy, with outstanding credentials in many forms of communication, he also believes in the power of brands to drive both internal and external change for companies and social change in communities. He is passionate about the core ingredients that we believe are the future for Shift."
Shift has also hired Nick Beckhurst as executive creative director - design, absorbing Beckhurst's design studio Nice Idea within Shift. Nice Idea and Shift has already been collaborating on several projects for Anglican Retirement Villages, Guardian and Kimberley Clark.
Of Beckhurst, Good said: "This is a natural evolution of our core in-house capabilities, and having worked closely with Nick we know that our strategy outputs work incredibly well with his premium design capabilities.
"In bringing Nice Idea and Shift together, the common industry battle between the identity creation and graphic guideline of design agencies versus the ongoing communications output of communications agencies, has been removed. This is consistent with our desire to breakdown industry barriers that do not create efficient client outcomes and promote the core brand DNA."
Earlier this week, Shift hired Jesse McLallen as digital creative and Hayley Gleeson as strategic planner while creative director Rob Morrison announced his departure.
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