Domino's has decided to hand its main media account to MEC. The business had been held by sister agency Maxus.
“The transition to MEC provides us with greater flexibility – we can enjoy the same benefits as we currently employ under the Group M banner with Maxus with the added benefits of a local, on the ground contact,” said Domino's chief marketing officer Allan Collins, suggesting that MEC will service the account in Brisbane.
PHD will continue to work with Domino’s on the digital portion of the business.
MEC Boss Peter Vogel was pleased to take a slice of the action, not least because he "loves pizza" but because it also provided the opportunity to work with one of the "most innovative and fastest growing QSR brand in Australia".
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