Proper football's Manchester United and Liverpool are playing here in July and Seven has scored the rights.
The Premier League champions will take on an A-League All Stars side at the ANZ stadium in Sydney while Liverpool will take on Melbourne Victory at the MCG.
The live events are already sold out and new Seven network boss Tim Worner is looking forward to a big audience and a bumper crop of ad dollars.
“These are going to be huge events. They sold out straight away and we expect a big audience to be engaged before, during and after the games. Manchester United and Liverpool are two of the biggest brands in world sport and we are really pleased to be delivering their matches live to Australians everywhere and on every device.”
He also expressed admiration for Football Federation Australia boss David Gallop, “whose work I have previously admired from too far away”
Gallop, who has took on the FFA's top job last year after many years helping to drive forward the NRL said the deal with Australia's dominant network was another sign of football’s move into the mainstream.
“These are huge events on the sporting calendar and we’re delighted Seven will be our partner in bringing top-class football action to all Australians on free to air television,” said Gallop.
“Manchester United and Liverpool have millions of followers in Australia, but just as many fans will get behind the All Stars and Victory as they showcase the A-League on the world stage.”
The Foxtel A-League All Stars v Manchester United will be played at ANZ Stadium on Saturday 20 July (7.30pm kick off) and the Melbourne Victory v Liverpool will be played at the MCG on Wednesday 24 July (8pm kick off). For the those that didn't get hold of the tickets, Seven has promised “true multiplatform medium and device packaging
including social TV and interactive elements not seen before”.
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