Sectional readership data released by Ipsos under the EMMA metric confirms that sports, lifestyle, arts, entertainment, health and wellbeing and food are the most read newspaper categories.
Across the Herald Sun, the sports section, Escape on a Friday and Taste.com.au (Tuesday) all topped a million readers over a four week average according to EMMA data. The Herald Sun's Weekend was its highest read section (1.24 million).
The Body & Soul section in the Sunday Telegraph had the biggest weekly numbers (1.449m) followed closley by the TV Guide and Escape.
The Guide was the Sydney Morning Herald's strangest weekly weekday section, with 824,000 readers, according to the data, followed by Good Food and The Shortlist. Spectrum was its strongest Saturday section (1.03 million). BusinessDay, with 428,000 readers was its strongest daily section, EMMA data suggests.
The Age's Green Guide was its strongest weekly section (977 million), with Life and Style the strongest Saturday section (810,000), according to the figures.
IT and Higher education (384,000 each) were The Australian's strongest weekly sections. Business (374,000) was its most read daily section. Travel and indulgence (980,000) was the Weekend Australian's best read section.
Automotive sections continue to attract solid audiences. The Herald Sun's Carsguide section on Friday's attracts the largest readership (907,000) according to EMMA data.
See how the sections breakdown below.
Download the EMMA Sectional Audience Report.
For Daily sections (sections that appear each weekday) the sectional readership is a measure of the weekly audience/readership ie not just the readership on that day.
For Weekly sections (sections that appear once a week) the sectional readership is a measure of a 4-week audience/readership ie not just the readership of that week.
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