Samsung fires funny salvo against Apple

The latest video out of Samsung in the US has a humorous dig at the launch of the Apple iPhone5. A must watch for smart phone aficionados.

The campaign, titled 'The Next Big Thing Is Already Here', shows a long line of consumers waiting to buy the iPhone5, but throughout the ad they start to realise the benefits of the Samsung Galaxy SIII.

It's a truly funny video which adds a playful tone to the ongoing battle between Samsung and Apple.

Let us know what you think of the ad in the comments below.

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