The latest video out of Samsung in the US has a humorous dig at the launch of the Apple iPhone5. A must watch for smart phone aficionados.
The campaign, titled 'The Next Big Thing Is Already Here', shows a long line of consumers waiting to buy the iPhone5, but throughout the ad they start to realise the benefits of the Samsung Galaxy SIII.
It's a truly funny video which adds a playful tone to the ongoing battle between Samsung and Apple.
Let us know what you think of the ad in the comments below.
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