RSPCA SA teams up with KWP

By By Wenlei Ma | 18 September 2012
Image source: Wikimedia Commons.

The South Australian division of the Royal Society for the Prevention of Cruelty to Animals (RSPCA) has recruited Adelaide agency KWP to oversee its business development.

The agency has been charged with marketing, strategic direction and business development. Additionally, KWP founding partner and strategist Pete Withy will join the RSPCA's marketing and business development committee.

RSPCA SA chief executive Neale Sutton said: “The RSPCA approached a number of notable marketing companies in Adelaide, all of which offered exceptional ongoing support, however KWP shone through.

“The RSPCA is a charity with limited means. While we are experienced in the areas of animal welfare and retail, we do not have the creative talent to be able to engage the community like never before. That's where KWP comes in. The RSPCA looks forward to a fruitful partnership with KWP where both brands will be able to support each other.”

Withy said: “We'll be helping the group with branding, campaign and fundraising activities, as well as with some network building and event planning. We are right behind the RSPCA's vision to be the leading authority in animal welfare in SA and we are thrilled to be able to really show our support in a hands-on way.”

KWP's client portfolio includes Coopers beer, The Advertiser, The South Australian Tourism Commission, RAA, Yalumba and SA Lotteries.

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